01
Film the neglected comparison
Highest confidence for saves and watch-through.
Predictive content intelligence / PRA desk
Know what to make before the market moves.
Zoti turns analytics, outlier search, and PRA scoring into the morning issue for your content strategy.
Live deskPRA-ranked signals, briefs, and production calls in one morning read.
20
behavioural variables
7
surfaces watched
<30s
to first brief
Live signal ledger
PRA-ranked briefs before production spendOutlier search across major platformsAnalytics, ideation, strategy, create, publishAudience-aware strategy instead of generic promptingReal performance data feeding better recommendations
The public promise
Open the issue before the market knows it exists.
The product is still SaaS at its core: analytics, search, ideation, strategy, creation, and publishing. The difference is the editorial frame. It makes data feel legible, urgent, and worth acting on.
Morning issue
Today's read.
PRA 0.82
What changed
Adjacent creators are winning with contrast, not tutorials.
02
Name the quiet objection first
Audience profile suggests direct doubt performs early.
03
Use the outlier as a proof brief
Benchmark gap is still wide enough to exploit.
The desks
One operating rhythm from signal to publish.
The tabs are not separate rooms. They are desks in the same newsroom.
01
Analytics
A daily issue of what moved and what matters.
Performance reads like an editorial brief: the sharpest movement, the strongest formats, and the changes worth acting on.
02
Search
Outliers, references, and creator benchmarks in one field view.
Discovery is where the product gathers live market context before the strategy engine starts making recommendations.
03
Ideate
Rank the ideas before the team burns the day making them.
The goal is not more ideas. It is a ranked set of angles with enough rationale to decide quickly and defend the choice.
04
Strategy
PRA turns a plain request into a filmable assignment.
Hooks, scripts, confidence notes, risk calls, and filming direction stay attached from the first prompt to the final publish step.
05
Create
The brief stays visible while the work gets made.
References, audience logic, and production notes live beside the asset instead of being scattered across separate documents.
06
Publish
Ship with the same strategic context that started the brief.
Publishing becomes part of the learning loop: what shipped, how it moved, and what the next model iteration should learn.
PRA workflow
The algorithm is the engine. The brief is the output people feel.
Zoti should not ask buyers to believe in magic virality. It should show a serious loop: read the field, rank the ideas, generate the brief, learn from the result.
Read
Pull performance, niche movement, creator references, and outliers into one editorial surface.
Rank
Score the angles with PRA so the highest-upside ideas move forward first.
Brief
Generate hooks, scripts, production direction, and confidence notes that a creator can actually use.
Learn
Feed outcomes, tests, and analytics back into the loop so future recommendations get sharper.
Why it matters
Beautiful is useful when it makes the work feel inevitable.
The site has to sell the emotional thing first: the relief of opening one place and seeing the next content decision clearly. Then it can sell the machinery underneath.
For creators
A sharper operating rhythm when there is no strategist sitting next to you.
For studios
A shared desk for research, ideation, planning, and production decisions.
For buyers
A differentiated interface wrapped around a measurable content decision engine.
For consistent operators
Standard
$97
per month
The plan for people who publish often and want deeper search, more volume, and stronger briefs.
2,000 strategy credits monthly
For creators getting serious
Basic
$47
The lean desk for creators who want behavioural strategy and a usable planning loop.
For teams and heavy publishing
Pro
$247
For agencies, studios, and power users treating content intelligence as infrastructure.